Boulder, CO, USA — May 21, 2013 — When Dr. Allen Lim left the lab to work with professional cyclists, he found athletes weary of processed bars and gels and the same old pasta. So Lim joined professional chef Biju Thomas to make eating delicious and practical. When the menu changed, no one could argue with the race results. Their groundbreaking Feed Zone Cookbook brought the favorite recipes of the pros to everyday athletes.
Now in their new cookbook, Feed Zone Portables, Chef Biju and Dr. Lim offer 75 all-new portable food recipes for cyclists, runners, triathletes, mountain bikers, climbers, hikers, and backpackers. Each real food recipe is simple, delicious during exercise, easy to make—and ready to go on any ride, run, climb, hike, road trip, or sporting event. Feed Zone Portables is now available in bookstores, bike shops, and online. Learn more and try out free sample recipes at www.feedzonecookbook.com.
Feed Zone Portables expands on the most popular features of The Feed Zone Cookbook with more quick and easy recipes for athletes, beautiful full-color photographs of every dish, complete nutrition data, tips on why these are the best foods for athletes, and time-saving ways on how to cook real food every day.
In his introduction to Feed Zone Portables, Dr. Lim makes the case for real food as a more easily digestible, higher-performance source of energy than prepackaged fuel products. He shows how much athletes really need to eat and drink at different exercise intensities and in cold or hot weather. Because the body burns solid and liquid foods differently, Lim defines a new approach for athletes to drink for hydration and eat real food for energy.
With the recipes, ideas, and guidance in Feed Zone Portables, athletes will nourish better performance with real food and learn to prepare their own creations at home or on the go. Feed Zone Portables includes
- 75 all-new recipes that taste great during exercise: Rice Cakes, Two-Bite Pies, Griddle Cakes, Waffles, Baked Eggs, Sticky Bites, Rice Balls, Ride Sandwiches, Baked Cakes, and Cookies
- A smart introduction on how real food works better for athletes
- More than 50 no-fuss gluten-free recipes, including great-tasting cookies and cakes
- More than 50 vegetarian recipes
Feed Zone Portables: A Cookbook of On-the-Go Food for Athletes
Biju Thomas and Allen Lim with forewords by Taylor Phinney and Tim Johnson
Hardcover with full-color interior. 6 5/8″ x 8 1/4″, 288 pp., $24.95, 9781937715007
Chef Biju Thomas is a professional chef known for light, simple dishes bursting with bold flavors. He has designed the menus of many successful restaurants in Denver and Boulder, Colorado. Chef Biju has cooked for dozens of elite professional cyclists, teaching them the craft of cooking.
Dr. Allen Lim is a sports physiologist and cycling coach. Lim was director of sport science for Garmin and RadioShack cycling teams and is the only American scientist to have worked and cooked for teams at the Tour de France. Lim has worked with dozens of top American cyclists to improve their performance and nutrition.
VeloPress publishes books on cycling, triathlon, and running to help beginners and committed athletes achieve their goals. For more information, please visit www.velopress.com.
Media, marketing, free recipes, and shop sales contact: Dave Trendler, VeloPress, dtrendler@competitorgroup.com
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The Feed Zone Cookbook includes 150 everyday recipes for athletes. Each breakfast, lunch, and dinner recipe is simple, delicious, and easy to prepare.
Feed Zone Portables, offers portable performance snacks made of real food. Try out 75 all-new rice cakes, two-bite pies, waffles, and other tasty snacks.
Try these cookbooks today! Find The Feed Zone Cookbook and Feed Zone Portables in your local bookstore; bike, tri, or running shop; or from these online retailers:
- SkratchLabs.com: The Feed Zone Cookbook and Feed Zone Portables
- Amazon.com: The Feed Zone Cookbook and Feed Zone Portables
- BarnesandNoble.com: The Feed Zone Cookbook and Feed Zone Portables
- Chapters/Indigo.com: The Feed Zone Cookbook and Feed Zone Portables
- VeloGear.com: The Feed Zone Cookbook and Feed Zone Portables
- TriSports.com: The Feed Zone Cookbook
- Your local independent bookseller: The Feed Zone Cookbook and Feed Zone Portables
- E-book edition on Apple’s iBookstore for iPad: The Feed Zone Cookbook
The Feed Zone Cookbook and Feed Zone Portables are published by VeloPress, the leading publisher of books on cycling, triathlon, and running. Please see more VeloPress nutrition books at velopress.com/category/nutrition-and-diet
